lavori
Home is a place where we can truly be ourselves. The lavori brand creates homewear and textiles for those who value this state of mind. The brand's core idea is that comfort should not only be practical but also beautiful, and every item should carry a sense of care. The brand name lavori, developed by us, underscores this philosophy: it conveys attention to detail and a passion for craftsmanship, which is reflected in the personalized embroidery on each piece.
The Challenge: The task was to develop a comprehensive visual identity for a new home textile brand — from logo creation to the design of packaging, tags, and social media. We needed to build a design system that broadcasts calmness, softness, and an emotional connection with the customer, completely avoiding a cold, corporate aesthetic.
The Solution
Tactility and emotion in every detail. The visual style is rooted in a soft, warm color palette and elegant typography. The logo, featuring smooth, handwritten lines and a heart symbol, sets a friendly tone for communication. A dynamic graphic ribbon became a signature element of the identity. It acts as a visual metaphor for embraces and coziness, gently enveloping the visuals and helping to unite diverse shots into a single, recognizable visual narrative.
Scope of Work:
- Naming
- Logo and Brand Identity Design
- Packaging Design
- Social Media Design
- Brand Guidelines Development
