Kviter
Kviter offers organic seeds, rare varieties, gardening kits, and eco-friendly packaging. Kviter inspires harmony with nature, makes gardening accessible and easy, supports eco-consciousness, and unites a community of nature enthusiasts.
Our task was to develop a logo and identity that would clearly convey the brand's values, emphasize its eco-orientation, enhance recognition among the target audience, and create an impression of simplicity, naturalness, and accessibility.
Our Approach
We chose a palette of natural colors, particularly green as the main color, complemented by warm beige to highlight the product’s organic and natural origin. Visual elements such as leaves, flowers and seeds, as well as a sketch style, were used to create patterns that evoke a sense of naturalness and the brand's ecological approach. Brush strokes as graphic elements add a sense of craftsmanship, emphasizing the accessibility and ease of modern gardening, as well as the brand's customer-centricity.
the Result
- A vibrant and attractive visual identity that that helps create a recognizable brand image.
- Visual content that highlights the organicity and simplicity of Kviter.
- A cohesive graphic style for packaging and online communications, ensuring a unified visual identity.
- A color-coding system for product categories that simplifies interaction with the product range.
