Geco
Atlantis Chem Ltd. is a modern research and manufacturing enterprise with robust production capabilities and its own research laboratory, specializing in professional personal skin protection products and technical detergents.
Objective:
Develop a bright, clear naming, identity, packaging, and catalog for a product line of personal protective items, including creams, pastes, and sprays designed to protect, cleanse, and care for the skin in challenging industrial environments.
Our Solution
“Geco” was selected as the brand name for a reason. Inspired by the unique properties of gecko skin, which naturally repels dirt and bacteria and has self-cleaning abilities, these associations directly align with the brand's core functions—protection, cleansing, and care.
In the identity design, we emphasized cleanliness, freshness, and professionalism, utilizing a restrained color palette harmoniously aligned with the product's purpose. The packaging was developed with a focus on practicality and functionality required for professional use.
Clear and informative 3D visualizations were created for the catalog and website, showcasing the appearance and range of the products.
Results
- An unusual and memorable name that attracts attention and is easily recalled.
- An identity that enhances the professional and reliable image of the brand.
- An informative and visually appealing catalog with high-quality 3D visualizations.
